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Hui Woon Tan

Founder & Managing Partner, Alley 51 Ventures
Founder & Board of Director, The Purpose Group

In a span of 12 years, Hui Woon has worn several hats as Strategist Marketeer, Business Consultant, Entrepreneur and Investor. Her first venture in Vietnam 7 years back began as a consulting firm, where she worked closely with startup CEOs and Founders ranging from F&B, FMCG, real estate and retail to tap into new market and business opportunties. Hence when founding Mash and The Purpose Group in 2013, she dedicated herself with a bold vision: changing the game of brand-building through unconventional yet purposeful solutions and campaigns.

Most recently she founded Alley 51 Ventures, an up-and-coming Venture Builder that aims to rapidly build startups that aren’t only profitable but exists to solve hard problems in SEA and emerging markets. At Alley 51 Ventures, Hui Woon focuses on empowering young entrepreneurs and strengthening the Vietnam startup ecosystem.

Prior to Vietnam, Hui Woon worked in Procter & Gamble Malaysia and ASEAN hub in Thailand. She then spearheaded her own fashion E-commerce startup which she exited 3 years later.

In her spare time, she squeezes every opportunity to connect and mentor Vietnamese youths, entrepreneurs, young visionaries and anyone crazy enough trying to change the world. She’s currently serving as Board of Advisor for AIESEC in HCMC.

Hui Woon graduated with honors from University of Technology, Malaysia with a Bachelor in Chemical Engineering.